A startup that cannot find a repeatable, scalable business model and execute it is just counting time until closure. Scaling needs employees and a pool of experts that can catalyze your company's growth. That's why learning what kind of help you need and when to get it is vital for a startup's survival. Here are some positions you might want to consider if you're planning on scaling:
The one reason most startups die is not connecting with their target market or not having a sizeable market at all. That's why getting help from marketing teams is crucial for startups to grow. Digiday found in their research that startups are more likely to get in-house marketing teams than hire agencies. These in-house teams enable smaller companies to employ marketing strategies that can compete with bigger corporations.
Those who are in the tech industry or are developing proprietary software know the importance of hiring legal help from the get-go. However, many startups don't consider having legal retainers, which is a big mistake. Having good legal counsel is very important for startups as they can make strategic and long-term propositions on employee agreements, seed
Whether in-house or outsourced, a startup cannot skip having access to market analysis. Market analysts oversee the measurement, analysis, and interpretation of the data your market generates. Without this continuous testing and optimization process, you won't be able to target the right demographics that will respond to your products and services.
As far as hires that translate to growth go, project managers should be at the top of your list. They make sure your pipeline is full and all the moving parts are managed within a given timeframe. This is especially important when you need to coordinate between different departments. If you need more ideas on how to get your startup up and running, we have plenty of suggestions on our blog: From guides on How To Create A Healthy Culture In Your Startup, to being able to streamline project management issues such as asset management, data reporting, and time tracking, we can help.